California 2010 Census
About the California Complete Count Outreach Effort
The California Complete Count effort will ensure that Californians get their fair share of federal resources and Congressional representation by encouraging the full participation of all Californians in Census 2010. This effort will establish the infrastructure for statewide outreach to ensure all Californians are counted. The State’s role will be to convene, coordinate and partner with the U.S. Census Bureau (USCB), local and tribal governments, foundations, community based organizations, faith-based groups, schools, businesses, the media, and others. By being informed about the census and gaining a better understanding of the census process, residents are more likely to respond to the census questionnaire. A statewide effort will incorporate local knowledge, influence and resources to educate residents and promote the census through a locally-based and targeted outreach promotion effort.
Mission: Ensure that Californians get their fair share of federal resources and Congressional representation by encouraging the full participation of all Californians in Census 2010.
What’s at stake? The State stands to lose $3 to $5 billion in federal funding and a Congressional seat.
California Census Facts
The 2000 Census found 33.9 million people in California. It is estimated that California’s population will exceed 38 million in 2010.
More than $435 billion a year is distributed by the federal government to States based on Census driven funding formulas. California’s share in the 2007 fiscal year was approximately $41 billion. California could lose billions of dollars in federal funding and approximately $3000 a year for each Californian not counted in the 2010 Census.
Election Data Services predicts that give census population estimates in California from 2005-2007, California is slated to lose a congressional seat. This means California could lose a congressional seat for the first time in its 160 year history.
Statewide Outreach: Convene, Coordinate and Collaborate
Statewide 2010 outreach efforts have been shaped by the best practices implemented during the State’s “California, You Count! Census 2000 outreach campaign that had $24.7 Million in state funding. Given that the state no longer has those resources, Census 2010 outreach will be centered on leveraging existing outreach methods used by state agencies and departments as well as coordinating existing efforts conducted by foundations, community based organizations and the private sector. In addition, the State has a key role in advocating for national and state policy changes that will increase the likelihood of a complete count for California.
Targeting the Hard-to-Count (HTC)
Focusing limited resources on the hardest to count communities is the best way to achieve a complete count in California. The top 10 Hard-to-Count (HTC) counties in California which captures more than 75% of California’s HTC population, including traditionally HTC groups, such as: African Americans, Latinos, Asian Pacific Islanders, Native Americans, Children (0-18 years), Migrant farm workers, homeless, males (18-28 years) and emerging populations (new immigrants). Engaging "trusted messengers" in the HTC communities is the most effective way to get communities to respond to the Census.
The California Complete Count Committee (Ca CCC)
The California Complete Count Committee (Ca CCC) appointed by the Governor is a volunteer group with the purpose of increasing awareness about the Census and motivating residents to respond. It is the official entity that partners with the U.S. Census Bureau. The Ca CCC will provide advice and resources for the statewide Census 2010 outreach effort. The Ca CCC will involve every aspect of the state community including: local and regional government, education, faith-based, media, community-based, businesses, and non-profits. Some members are leaders of business organizations that have ties to statewide or to a local region where communications with a customer base or a community can help to communicate the importance of filling out the Census questionnaire. Public leaders can also assist by making certain that Census messages are included in their regular speaking engagements and on an ongoing basis with discussions with their constituencies.